Anti-food waste movement Too Good To Go has launched its ‘Look, Smell, Taste, Don’t Waste’ campaign today, in partnership with some of the UK’s major food brands, to tackle date label confusion and help eliminate food waste. Packaging with To Good To Go labelThe ‘Look, Smell, Taste, Don’t Waste’ campaign will see brands switching products from “Use By” to “Best Before” labels where appropriate. Twenty-five brands have already signed up to the campaign, including Arla, Bel Group, Danone, Emmi UK, Nestle and Savencia.
Product lines from the brands involved will also introduce a new pictogram on their packaging, created by Too Good To Go, to remind customers to trust their senses instead of just relying on “Best Before” date labels. Research conducted by Too Good To Go prior to the launch suggests that in the UK, 45 per cent of adults are confused about the true meaning of “Best Before” labels on food.When it comes to checking whether food is good to eat or not, results showed that 39 per cent of Brits do not use their senses to make a decision about food that is past its “Best Before”, which is contributing to food being thrown away unnecessarily.
Source: Resource
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