McDonald’s, Starbucks, Coca-Cola, Keurig Dr Pepper and Procter & Gamble (P&G) collectively source 4.3 million metric tonnes of plastic annually, of which just 8% comes from recycled feedstocks. That is according to a new report from WWF, released on Monday (8 June) to mark World Oceans Day.
Entitled ‘Transparent 2020’, the report tracks the plastics footprint of each of these five corporates, all founding members of the NGO’s ‘ReSource: Plastic’ initiative, to mark the scheme’s first anniversary. Under the scheme, corporate members are given access to a digital platform which enables them to develop specific actions on the road to reaching their long-term, large-scale ambitions to reduce their reliance on single-use plastics.
The platform is laid out across three key pillars, namely maximising, measuring and multiplying the impact which can be achieved if corporates “correctly” implement ambitious plastic plans. The new report details how each of the five companies has used the digital tools and WWF’s other support to measure and manage their plastics footprint, and what the data collected reveals about the systematic challenges in the plastics industry. In order to address these challenges, the NGO is calling on ReSource members to set internal measures which disincentivise the use of virgin plastic and to collaborate in industry-wide lobbying for policies which will promote the availability and adoption of recycled content – such as the incoming requirements in the EU and the UK for plastic products to incorporate at least 30% recycled content, or face higher levels of tax.