{"id":37918,"date":"2021-01-27T08:15:16","date_gmt":"2021-01-27T06:15:16","guid":{"rendered":"https:\/\/vastuullisuusuutiset.fi\/?p=37918"},"modified":"2021-01-31T12:18:23","modified_gmt":"2021-01-31T10:18:23","slug":"new-food-waste-campaign-targets-date-label-confusion","status":"publish","type":"post","link":"https:\/\/vastuullisuusuutiset.fi\/fi\/chief-editors-choice\/new-food-waste-campaign-targets-date-label-confusion\/","title":{"rendered":"New Food waste campaign targets date label confusion"},"content":{"rendered":"<div class=\"smart_content_wrapper\"><p>Anti-food waste movement Too Good To Go has launched its \u2018Look, Smell, Taste, Don\u2019t Waste\u2019 campaign today, in partnership with some of the UK\u2019s major food brands, to tackle date label confusion and help eliminate food waste. Packaging with To Good To Go labelThe \u2018Look, Smell, Taste, Don\u2019t Waste\u2019 campaign will see brands switching products from \u201cUse By\u201d to \u201cBest Before\u201d labels where appropriate. Twenty-five brands have already signed up to the campaign, including Arla, Bel Group, Danone, Emmi UK, Nestle and Savencia.<\/p>\n<p>Product lines from the brands involved will also introduce a new pictogram on their packaging, created by Too Good To Go, to remind customers to trust their senses instead of just relying on \u201cBest Before\u201d date labels. Research conducted by Too Good To Go prior to the launch suggests that in the UK, 45 per cent of adults are confused about the true meaning of \u201cBest Before\u201d labels on food.When it comes to checking whether food is good to eat or not, results showed that 39 per cent of Brits do not use their senses to make a decision about food that is past its \u201cBest Before\u201d, which is contributing to food being thrown away unnecessarily.<\/p>\n<p>Source: <a href=\"https:\/\/resource.co\/article\/new-food-waste-campaign-targets-date-label-confusion\">Resource<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Anti-food waste movement Too Good To Go has launched its \u2018Look, Smell, Taste, Don\u2019t Waste\u2019 campaign today, in partnership with some of the UK\u2019s major&#8230;<\/p>\n","protected":false},"author":4,"featured_media":21972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":null,"_FSMCFIC_featured_image_hide":null,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5594,77],"tags":[11010,190],"class_list":["post-37918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chief-editors-choice","category-weeks-highlights","tag-date-label","tag-food-waste","wpcat-5594-id","wpcat-77-id"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/vastuullisuusuutiset.fi\/wp-content\/uploads\/2020\/08\/kamupak_%40kamupak-2.jpg?fit=100%2C100&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/posts\/37918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/comments?post=37918"}],"version-history":[{"count":3,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/posts\/37918\/revisions"}],"predecessor-version":[{"id":38019,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/posts\/37918\/revisions\/38019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/media\/21972"}],"wp:attachment":[{"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/media?parent=37918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/categories?post=37918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/fi\/wp-json\/wp\/v2\/tags?post=37918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}