{"id":15466,"date":"2020-06-25T14:55:48","date_gmt":"2020-06-25T11:55:48","guid":{"rendered":"https:\/\/vastuullisuusuutiset.fi\/?p=15466"},"modified":"2020-06-25T14:55:48","modified_gmt":"2020-06-25T11:55:48","slug":"mcdonalds-ends-beyond-meat-burger-trial-in-canada-with-no-set-plans-for-a-veggie-option","status":"publish","type":"post","link":"https:\/\/vastuullisuusuutiset.fi\/en\/weben\/mcdonalds-ends-beyond-meat-burger-trial-in-canada-with-no-set-plans-for-a-veggie-option\/","title":{"rendered":"McDonald’s ends Beyond Meat burger trial in Canada with no set plans for a veggie option"},"content":{"rendered":"

McDonald’s’ six-month trial run of a vegetarian burger \u2014 which began with much fanfare \u2014 has ended quietly with no current plans to add it to the menu.<\/p>\n

Between Sept. 30 last year and April 6, McDonald’s launched two consecutive trials of the burger \u2014 made with a Beyond Meat patty \u2014 at dozens of its restaurants in southwestern Ontario.<\/p>\n

The fast food chain dubbed the burger the P.L.T. (plant, lettuce, tomato) and said it was being tested in Canada for restaurants across the globe.<\/p>\n

The chain publicly promoted the trial, which garnered international headlines due to its partnering with popular faux meat maker Beyond Meat to create the sandwich.<\/p>\n

McDonald’s made no public announcements when the P.L.T. trial ended in April. It also removed information about the burger from its website with no explanation.<\/p>\n

McDonald’s told CBC News it has no updates on the P.L.T.’s fate. Currently, the company is ”evaluating learnings” from the trial ”to help inform future plant-based menu decisions,” McDonald’s Canada spokesperson Veronica Bart told CBC News in an email.<\/p>\n

When asked about the McDonald’s P.L.T. trial, California-based Beyond Meat offered a brief reply.<\/p>\n

”We can only comment generally and share that we were pleased with the test,” said spokesperson Shira Zackai in an email on Monday.<\/p>\n

But in a May 5 conference call with financial analysts following the release of Beyond Meat’s latest financial report, J.P. Morgan analyst Ken Goldman inquired why the P.L.T. test had ended.<\/p>\n

”If a test did well, the retailer wouldn’t end it. They would expand it,” he said.<\/p>\n

McDonald’s previously introduced a vegetarian burger, the McVeggie Deluxe, in 2002 in Canada, but pulled it three years later due to weak sales. Last year, competitors Burger King and A&W each launched a plant-based burger that remains on their menus.<\/p>\n

On April 30, McDonald’s CEO Chris Kempczinski told CNBC in an interview that a veggie burger will eventually be a menu staple and that decisions will be made on a country-by-country basis.<\/p>\n

”When we bring plant-based on the menu, we need to be confident that there’s a sufficient level of demand that really will allow it to stick on the menu,” he said.<\/p>\n

McDonald’s already offers a vegetarian burger in some countries, including Finland, Sweden, India, South Africa and Australia.<\/p>\n

Source: CBC<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

McDonald’s’ six-month trial run of a vegetarian burger \u2014 which began with much fanfare \u2014 has ended quietly with no current plans to add it…<\/p>","protected":false},"author":2,"featured_media":26456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":null,"_FSMCFIC_featured_image_hide":null,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[4348,594,4349,4347,416],"class_list":["post-15466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weben","tag-beyond-meat","tag-canada","tag-hamburger","tag-mcdonalds","tag-vegetarian","wpcat-40-id"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/vastuullisuusuutiset.fi\/wp-content\/uploads\/2020\/10\/rsz_vaulogo.jpg?fit=100%2C58&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/posts\/15466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/comments?post=15466"}],"version-history":[{"count":1,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/posts\/15466\/revisions"}],"predecessor-version":[{"id":15469,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/posts\/15466\/revisions\/15469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/media\/26456"}],"wp:attachment":[{"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/media?parent=15466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/categories?post=15466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vastuullisuusuutiset.fi\/en\/wp-json\/wp\/v2\/tags?post=15466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}