Nike celebrates circular design with ‘most sustainable shoe to date’

The Nike Air VaporMax 2020 Flyknit is one of Nike’s most sustainable shoes to date, the company says, being made with at least 50% recycled content by weight. “We wanted to look at not only Nike’s waste stream but other industrial waste streams and how we could leverage that content,” said Nike product design lead Jesi Small. “We let that drive a lot of the decision-making.”

Nike Air VaporMax 2020 Flyknit sustainability credentials:

  • The first full-length VaporMax Air unit is made with about 75% recycled material.
  • The recycled Flyknit yarn is made from about 67% post-industrial recycled content by weight, as well as different recycled components (including recycled plastic bottle waste).
  • Themoulded dual-density Ortholite sockliner is made from about 50% recycled content, while the tongue features at least 80% recycled foam.
  • TPU on the heel clip and toe tip contains about 60% recycled TPU.

“We wanted to make a sustainably-sourced silhouette from the ground up, and one that is quick and easy to put on and wear daily,” says Small. “That’s why we also innovated around ease of entry, exit and lockdown to design a smarter and better-designed shoe for all athletes.” “One of the cornerstones of what we were trying to do with this shoe was integrate the idea of ‘Rawthenticity,’ or showing how the raw pieces of each of these sustainable design elements was coming to life,” says Jarrod Hale, Nike NSW senior project line manager.

Source: Circular Online

Author: Kirsi Seppänen