Closed Loop releases report on reusable packaging systems

Bringing Reusable Packaging Systems to Life details ways forward for durable reusable packaging systems that reduce the need for single-use packaging. Center for the Circular Economy at Closed Loop Partners recently released a report detailing ways forward for durable reusable packaging systems that reduce the need for single-use packaging. In the report, Bringing Reusable Packaging Systems to Life, Closed Loop Partners draw on insights from multiple reusable cup pilots conducted in partnership with the NextGen Consortium and IDEO, outlining key lessons learned and sharing a blueprint and open-source resource to encourage collaboration and the growth of reuse models.

Closed Loop Partners convened the NextGen Consortium, with founding partners Starbucks and McDonald’s, among others, to address the world’s single-use food packaging waste by advancing the design, commercialization and recovery of packaging alternatives––starting with the hot and cold, to-go fiber cup system. Through the efforts of the NextGen Consortium, robust testing, funding and scaling of reusable cup models have been underway. Most recently, the Consortium ran pilots with NextGen Cup Challenge winners, CupClub and Muuse, across clusters of local cafes in the City of San Francisco and City of Palo Alto, Calif.

NextGen used a validated methodical approach to test and evaluate various reuse models. These include engaging diverse stakeholders, making sustainable material choices, selecting appropriate locations, choosing the right payment model and optimizing health and safety protocols. It was decided that reuse models must provide a seamless, convenient experience for companies and customers.

“Changing mindsets and offering consumers reuse options must be part of our efforts to end plastic pollution once and for all,” says Kristin Hughes, Director of the Global Plastic Action Partnership, the platform for accelerating plastic pollution and waste action at the World Economic Forum. “It is crucial and very exciting to see innovative models being tried and tested on the ground by the NextGen Consortium and others.”

Source: Recycling Today 


Author: Tuula Pohjola