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'Make Fashion Circular': Burberry, Nike and Gap join forces to tackle textile waste

Major new global initiative draws some of the biggest clothing brands together to promote vision of a zero waste fashion industry.

Some of the world's most cutting edge fashion brands, including high profile names such as Nike, Burberry, and Stella McCartney, have joined forces to tackle textile waste in an attempt to "radically redesign" one of the world's most polluting industries. The Make Fashion Circular initiative, led by the Ellen McArthur Foundation, will bring together fashion giants in the hope of accelerating the development of more resource-efficient business models.

Textile production is one of the world's most polluting industries, producing 1.2 billion tonnes of CO2 equivalent emissions a year - more than international flights and maritime shipping, according to the Ellen MacArthur Foundation. The Make Fashion Circular campaign argues a less wasteful fashion industry could provide a $560bn economic opportunity, although convincing consumers addicted to fast fashion to change their buying habits could prove a tall order. Almost 60 per cent of all clothing produced is thrown out within a year of being made, ending up in either landfill or incineration plants.

Core partners for the new campaign announced today include H&M, Gap, Burberry Group, Nike, and Stella McCartney, with sponsorship from C&A Foundation and the Walmart Foundation and support from 16 other stakeholders including city authorities, fashion producers, brands and designers. Together the participants hope to scope solutions to turn old clothes into new garments, support the roll out of greener materials, and introduce new business models that keep clothes in use for longer.

The programme is an evolution of the Circular Fibres Initiative, launched by the Ellen MacArthur Foundation last year. It comes in the same week as Procter & Gamble launched a new campaign to extend the life of clothes, dubbed 'Long Live Fashion Formula'. It argues that colder and faster washing cycles could help quadrulple the life of clothes and cut European carbon emissions by over three million tonnes a year.  

Source: Business Green 

Päivitetty/Updated: 16.05.2018




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